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Cameras: opening view & per-part focus

Two camera systems shape the shopper’s experience: the opening view (the first arrival) and per-part cameras (where the view flies as parts are explored).

The opening view controls how the scene first arrives — it is separate from the scene’s baseline camera, which stays available as a reset point.

Frame the product the way a first-time visitor should see it, then use Set as opening view. You can stage the arrival:

  • Opening start view / end view — arrive as a move from one framing to another rather than a static cut.
  • Opening transition & style — how the move eases.

Each part can record its own camera framing. With a camera recorded:

  • In the camera-focus picker mode, opening a part flies the camera to its recorded angle — the shopper is always looking at what they’re configuring. (See Picker modes.)
  • The move is eased, not a cut.
  • Colour/material swaps don’t move the camera — deliberately. The camera flies when the shopper changes what they’re looking at (a part), and holds still when they change how it looks (a variation). A camera jump on every swatch click would make comparing finishes impossible.

Without a recorded camera, selecting the part simply doesn’t move the view — record one per part you want the focus behaviour on.

  • Record part cameras from angles that show the part’s differences — legs from low, fabrics up close.
  • Keep the opening view wider than part cameras, so the first flight into a part reads as “zooming in”.